International Rhinologic Society Rhinology 0300-0729 2026 02 18 Targeting outcomes with precision EN M.B. Soyka Swiss Institute of Allergy and Asthma Research, University of Zurich, Davos, Davos Platz, Switzerland Editorial 3430 10.4193/Rhin26.902 Sir William Osler once said, «Treat the patient, not the disease», already touching on the principles of precision or personalised medicine, realising that the one-size-fits all approach does not work. Obviously, the same is true in rhinology. We strive to achieve better results by tailoring diagnostics and therapy to the individual patterns of diseases and patients’ requirements.